The campaign "With the heart" has been implemented by the foundation since 2015.
Children from care institutions, as well as foster families and disadvantaged families write real letters to Santa Claus, describing how they have been, what good and bad experiences they have had and - most importantly - what the child would like as a gift from Salaveč.
The letters are sent to Salaveci, or the „Bērnu rīts” foundation, which then distributes them to its dwarfs. Every election is filled.
In 2020, for the first time in the history of the campaign, all care facilities in Latvia were covered, as well as SOS children's villages and 453 children from foster families, thus making a record number - 1062 letters and filled elections accordingly.
In 2021, we reached a new record - 1396 letters, which were distributed both among employees of recognizable companies and also to private individuals (with the help of social networks). This year, for the second year in a row, the President of Latvia, Egils Levits, as well as the Minister of Welfare, Gatis Eglītis, will fill a child's letter, but the National Armed Forces will help deliver the gifts to the fund.